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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimization.
No one thinks about or loves forms as much as we do. Which means we know everything there is to know about them. And now, so will you. What are forms? The basic function of a form is to allow you to collect consistent data from your customers. As with most things in...
The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....
The concept of lead nurturing has been kicking around for a while. It's an incredible, low-cost strategy for engaging and converting customers, but only when it's done right. If you're new to lead nurturing, we've compiled everything you need to know in the below...
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Shippit offers smart shipping solutions for hundreds of retailers across the Australia Pacific region, sending thousands of deliveries every single month. Their innovative, cloud-based shipping platform enables easy booking, simple tracking and is trusted by...
Learning Online specializes in short online courses that deliver the practical skills their students need to succeed. The organization offers over 60 online courses across various industries, taught via multiple learning formats to suit every student. Learning...
me&u is an app-less digital menu platform that streamlines restaurant ordering with a tap of your phone. It eliminates queues, creates contactless ordering and enables cashless transactions, so restaurants have more time to focus on delivering the best...
This is the first article in our two-part series on digital advertising that teaches you the fundamentals of digital advertising. Our next article builds on the below digital advertising lessons and provides a guide to create a killer digital ad. WHY? The purpose...
This is the sixth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article breaks down the components of profitability and provides the formulas required to measure customer...
This is the third piece in a series of six articles that will guide your own sales and marketing transformation. This article shares the secrets to the right approach to adopt and common mistakes to avoid when undertaking a transformation. Don't forget to read the...
This is the fifth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article helps you map your customer journey so that you can better target your customers as they progress through...
Welcome to Marketing Automation 101. This guide will explain the power of marketing automation for attracting prospective students. We have provided seven lessons in total, as well as a practical assignment for the final assessment. By the end of this guide, you...
This is the fourth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details why you should adopt a customer-centric sales approach to guide your customers through...
